CoverGirl Exhibitionist Lash Enhancing Liquid Eyeliner
Why it won: One word came up time after time in our testing notes for this liner: easy. The flexible tip makes it so you can trace your entire lash line in one shot, no tugging or skipping. And the fine-point tip makes it remarkably easy to add a finishing flick. And there we go again!
Hard Candy Hydrating Primer
Why it won: This primer latches on to makeup with the same ironclad grip of your great-aunt Sally’s hugs at the last family reunion. The makeup-preserving effect lasts up to 12 hours, which, coincidentally, is also exactly how long it felt like it took for Sally to finally let go.
AOA Studio Paw Paw Wonder Blender
Why it won: In beauty as in fashion, it’s all about the high-low mix. We use this $2 sponge ($10 for a pack) — that’s just as bouncy as the best of ’em — to stipple on our $45 foundation. Then we put on our favorite H&M dress and slip into Chanel flats.
e.l.f. Cosmetics Putty Bronzer
Why it won: Editorial assistant Talia Gutierrez considers this cream-to-powder bronzer (in eight shades) one of her go-tos. And because she always looks like she just returned from a beach vacation, despite logging a lot of overtime at Allure HQ, the semimatte formula is now also one of our go-tos.
Nyx Professional Makeup Plump Finish Setting Spray
Why it won: Some finishing sprays suck the life out of your skin in an effort to lock in your makeup. This one accomplishes the same goal but leaves your skin plump and dewy with hydrating ingredients like aloe. Editorial assistant Jennet Jusu says just a spritz helps her makeup last from morning till night.
Flower Beauty Perfect Pout Soft Matte Lip Color
Why it won: We ordered pizza for the sole purpose of testing the longevity of this jojoba oil-infused liquid lip color that comes in shades ranging from deep raspberry to dusty rose. (OK, so we also didn’t want to cook.) Our verdict? Pepperoni-proof.
Revolution Beauty Makeup Revolution 5D Lash Pow Mascara
Why it won: The volumizing and thickening formula is great on its own, but it’s made even better by a simple detail in its packaging: The tube clicks closed. If you’ve ever picked up a mascara to discover you didn’t totally twist it shut (and the formula inside dried up), you get why that’s a winning feature.
Herbal Essences bio:renew Avocado & Argan Oil Shampoo and Conditioner
Why it won: Usually, guac is extra. But in these ultra-moisturizing blends, avocado comes standard along with shine-enhancing argan oil. When used regularly, this duo helps protect all hair types from damage.
Creme of Nature Butter Blend & Flaxseed Stretch & Define Pudding
Why it won: If it feels like someone pulled a Honey, I Shrunk The Kids on your curls, part your damp hair in sections, then apply this bouncy pudding. It gently elongates shrunken spirals at the same time that it hydrates and defines them.
Garnier Fructis Curl Multi-Use Oil
Why it won: There are few problems in the world that can’t be solved with coconut oil (except for, you know, the real ones). Here, it’s blended with vitamin E to create a hydrator that can be used as a scalp treatment, nourishing oil, or deep conditioner.
Why it won: Create a souped-up version of your current conditioner by mixing in one of four boosters, with benefits like strengthening and color enhancement. The tiny tubes are also perfect for travel — and leveling-up hotel-issued conditioners.
Suave Simply Styled Wave Mousse
Why it won: Like a great editor, this lightweight mousse takes what you already have and makes it even better. Rake a dollop from roots to ends, then blow-dry to reveal softly defined bends that are blissfully free of crunch.
Hask Monoi Coconut Oil Nourishing Deep Conditioner
Why it won: We admit we initially picked up this treatment as an excuse to spend 10 more minutes in the shower. But we soon discovered the end result was just as satisfying as the process: our hair was left soft, silky, and smelling incredible.
Method Aluminum Gel Hand Soap in Vetiver + Amber
Why it won: You won’t feel compelled to switch out this blend of amber, vetiver, and cedarwood for the expensive stuff when guests come over. Unless, of course, you want to keep this hydrating hand soap all to yourself.
Olay Fearless Artist Series Nourishing Body Wash With Cocoa Butter
Why it won: Olay whipped up this formula with moisturizing cocoa butter and manuka honey, then artist Avery Williamson got it all dressed up. The beautiful bottle features her signature abstract work.
Alba Botanica While Wet Sunscreen Lotion SPF 40
Why it won: Because you care as much about sun safety as we do, we already know you stop whatever you’re doing and reapply sunscreen every two hours, right? Right. This formula makes doing so as convenient for your beach day as possible, since you can apply it on wet or sweaty skin.
Vaseline Hydra Replenish Hand Cream
Why it won: The shea butter and hyaluronic acid base of these lightweight hand creams is the same, so let the scent — creamy, spicy, floral vs. tropical and fruity — be your guide in choosing a favorite. Or not choosing and immediately adding both to your cart.
Nivea Sensitive & Radiant Body Lotion
Why it won: This fragrance-free, sensitive skin-friendly body lotion seems pretty pared down until you smooth it on and realize it creates a beautiful sheen on skin, thanks to the slightest bit of pearl extract. Oh yeah, and it’s super hydrating.
Like what you see from Allure‘s Best of Beauty Awards?