You really don’t turn out to be a era-defining attractiveness brand name by not figuring out your viewers. Around the decades, e.l.f. has perfected the art of providing the individuals what they want, but this most current collaboration is more than anyone could have hoped for. In Jennifer Coolidge’s e.l.f. Cosmetics industrial, just aired in the Super Bowl’s second quarter, the iconic actress is dewy, glowing, and paired up with a unique kind of icon: the e.l.f. finest-offering Ability Grip Primer. For the brand’s inaugural television commercial, The White Lotus star finds herself in a collection of sticky situations — quite literally — as she learns initially-hand just how critical the enthusiast-preferred primer really is.
The advertisement opens with Coolidge wrapped in a fuchsia gown, seated at her self-importance for a make-up touchup. Patting on a little bit of the ideal-offering primer, she promptly marvels at the hydrating, radiance-boosting effect that will work both equally less than and in excess of makeup — and how strong Electric power Grip can be. The e.l.f. Super Bowl professional also doubles as an answered prayer for enthusiasts of The White Lotus, as well. If you get distinctly Tanya-ish vibes from Coolidge’s fluffy pink phone scenario, smoky eye makeup, and dolphin squeals, there is a motive — the advertisement was essentially co-penned by Mike White, creator of the HBO sequence.
In a press release distributed by the model, Coolidge points out that the collaboration will come from an organic and natural area, partly fueled by her individual appreciate for cosmetics. “I’ve always been passionate about vegan and cruelty-free magnificence,” she suggests in the release. “Years ago, I researched makeup artistry and that genuinely shaped my connection with attractiveness. I adore e.l.f. Cosmetics’ available, unbelievable items.”
When it is understandable if you are still caught in an infinite business re-check out loop (did anyone else observe her extremely-stylish cat-eye nails?), there is much more to this partnership than just a hilarious clip. Produced in tandem with the advert, e.l.f. is featuring a unique constrained-edition The Dolphin Facial area Bundle exclusively on elfcosmetics.com, which will come finish with the Energy Grip Primer, Halo Glow Liquid Filter, and O Facial area Satin Lipstick. Shop the Coolidge-approved set just down below.